Annuity Appointment Setting: Super Sales Techniques
advisor who’s been with us for years.” Mrs. Jones is only playing her part in this annuity appointment setting rivalry. At the same time, she’s telling you exactly how she wants you to get her to say yes. Pay attention to her words. This time you’re going to, first, neutralize her objection, then use her exact words to identify “… THE PEOPLE WHO BENEFIT THE MOST FROM OUR SERVICES.”
For example, “I CAN CERTAINLY UNDERSTAND HOW YOU FEEL, MRS. JONES (neutralize). HOWEVER, THE PEOPLE WHO BENEFIT THE MOST FROM OUR SERVICES ARE THE ONES WHO ALREADY HAVE FINANCIAL ADVISORS. SEE, A GOOD FINANCIAL ADVISOR, JUST LIKE A GOOD DOCTOR, WILL OFTEN ADVISE YOU TO GET A SECOND OPINION. I’M A SPECIALIST IN THIS AREA AND I CAN SHOW YOU HOW TO AVOID THE EXPENSE AND DELAYS OF PROBATE. I’LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE’S NO
