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call a variant of consignment: the famous 10-day trial. We asked folks to evaluate the first title in a series, and if they liked it, if it sold itself, they would pay for it. If not, it could be returned without further obligation.
The average buyer went on to purchase a good number of books in the overall library, each reviewable for 10 days. Boldly, we invited customers to “Cancel anytime!”
We owned vast forests, my New York manager once told me, as well as the printing presses, and the means of getting our volumes into the consumer’s hands; our own circulation companies, for which I labored.
Nothing was left to chance. Our books sold well, because we sold them well.
The Titanic isn’t the best disaster metaphor to describe the state of book publishing, today.
It’s more like Pearl Harbor.
The Internet has perpetrated a sneak
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