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attack. Instead of bombs and bullets and aircraft, the weapons used against publishers have been web sites, ezines, blogs; a veritable Flotilla of Free information and entertainment.
Ebooks promise to deliver some profits to publishers that adapt.
For most authors, books will sell well when we have sold them well.
We know this because today, conventional publishers insist that authors provide “platforms,” which is a word signifying paying book purchasers. If you are a fixture on TV and radio, or you speak before throngs in conventions, worldwide, you have a platform.
If you have a platform, why would you want to share your profits with publishers, who will give you nickels on the dollar, in royalties?
Authors need to become their own Time-Life organizations, taking total responsibility for the success of their titles. From conception to
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