Auto Insurance Sales Scripts To Get You The Policy Today
Auto Insurance Sales Scripts To Get You The Policy Today
Auto insurance is one of the most competitive types of insurance to sell. Major companies, mid-sized firms, and even small brokers understand it’s the doorway to getting all types of policies from a consumer. With all of this competition you are facing it might seem challenging to get the consumer to take action. After all they might even be watching a commercial about how they could save in just 15 minutes while you are on the phone with them!
Instead of thinking that you have to change insurance companies to sell more I invite you to think differently. No, you don’t have to put down your competition. You also don’t have to put together detailed spreadsheets on how your company is really different and can save them money. Instead of doing mountains of extra work for your prospects, get them to think differently. You won’t be able to tell them
what to do; however, you can transform your sales scripts into questions that get them to see where the problems are with the other insurance companies.
1. Savings – Getting into a price battle isn’t what you want to do for the long haul of business success. It gets customers who only care about the savings and don’t value the service. Instead of going head to head on savings, consider asking your prospects questions about the savings. For example you could ask them “Do you know what coverage you could be giving up by looking only for savings of 15%?” or “Are you aware of the challenges that customers encounter with some insurance companies?
When you get your prospects mind off of just savings you can pique their interest and reveal the many benefits there are to working with your company. It also gives you the edge when your price is
just a few dollars more.
2. Service – Everyone will say “we have great service” or our “customers come first”. People expect that they will get good service with their auto insurance company. Instead of using some cheesy sales slogan about service, let your customers speak on your behalf. Use the power of testimonials to share with new prospects what it is like to work with you. This means putting testimonials on your website, or even using them in your phone conversations like “would you like to hear what my last 100 clients felt about the service here?”. Sending them a “book” of testimonials will have you beating your competition.
Selling more auto insurance policies isn’t just about price and saving someone a few minutes on the phone. When you can get prospects to think differently with your insurance sales scripts you will sell
more policies daily.
Discover 67 interest piquing questions to put into action immediately on the phone. Be on the path to doubling your policy sales in just one week with my FREE 5 day sales conversion course – www.QuestionsThatSell.com
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.
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