Best Practices in Negotiation-How Firm Is Your Price?

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that you never want to do in his or her circumstances.

It’s called “Negotiating against yourself.” This is lowering your price before hearing a specific offer from the buyer. Otherwise, you’re simply inviting the bargainer to low-ball you, to offer less and less, and to think “If he’s conceding now, if I keep grinding, I’ll get the price WAY down!”

Here’s how I responded to this question: “My price is firm because it is set at one-third of the retail price for this item, which is a great value.”

In other words, I know what I have, and my price is pegged to something objective in the real world, a replacement cost.

That response on my part generated a specific offer, which was 67% of my original price. I decided not to counter that bid.

“I’ll think about it,” I said, smiling. “You have my email!” she replied.

And we parted

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