Beware the Sixth Sense

Real estate agents often tell sellers to have bread baking when potential buyers come calling—the idea being that this “grandmother’s kitchen” smell makes “a house a home,” thereby stimulating fantasies of the picture perfect life you’ll have once you live there. Cinnabon and Subway do the same thing by leaving the doors of their business open and blasting fresh-baked bread smells into the street: they want their chain store to seem more like a neighborhood bakery just waiting to hand you your picture- perfect treat. While many of us believe we are motivated solely by the price tag on our sandwich or sweater, we are, in fact, heavily influenced by all our senses. And while most of us have noticed the rock sound track playing in the store with the 0 T-shirts (thereby motivating us to believe the purchase of such a T-shirt will give us a rock star life) we pay less attention to the manipulation of our remaining senses: our sense of smell, our body temperature (hence the icy air blasted out onto sidewalks in the summer) and- finally, our little discussed “sixth sense”. No, I’m not talking about seeing dead people—I’m talking about our sense of shame. Yes, shockingly enough we are often being manipulated by this infrequently discussed “sense.” What’s an example? Well, many high-end restaurants have a practice of decanting expensive bottles of wine at the table, despite the fact that the vast majority of high quality wine served in restaurants doesn’t need to be decanted …
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Renegadeuniversity.com The Renegade Network Marketer & Renegade System. Why we chose Ann Sieg’s Renegade, by Mike Klingler… Here is a straight-forward review of Ann Sieg’s, The Renegade Network Marketer. I bought the Renegade Network Marketer in August, introduced the book and Ann Sieg to my group a week later, and then took a couple weeks to test out the marketing strategies Sieg discussed. We started plugging into The Renegade System and was immediately surprised by how quickly our team got up and running with Internet Marketing. Best Internet Marketing Training… I’d been training and coaching thousands of network marketers in different MLM companies through webinars and live conference calls for years. Predominently, my group was Mannatech associates and most of them non-techie baby-boomers who I really wanted to get up and running with online marketing. Affiliate marketing was totally new for them. The idea of generating their own leads was new. Until then, we did cold-calling, buying leads from lead companies, following scripts by Dani Johnson, attending events with Jeffery Combs, Ellie Drake and others. Some had joined Ellie Drake’s Brave Heart Community, which some of you may know because they introduced (with Mike Filsaime) the ‘Death of Netwwork Marketing’ report and NetWeb 2.0 marketing. I was working more personally with about 70 or so people when we introduced Ann Sieg’s Renegade. I had been learning internet marketing prior to The Renegade Network …