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so we can con all those suckers born every minute, but to put on a really good show.
I won’t try to match Dobrow point-for-point or joke-for-joke, but “Toe-to-Toe With Dobrow” could be a real draw — and (not insignificantly) a winning brand integration for publications that feature his work. Brand-integration models that can deliver real brand attention and positivity must also be complete content vehicles that stand on their own merits. Think blue-collar comedies such as “The Honeymooners,” “The Flintstones” and “Roseanne.” Ralph, Fred and Rosie had to work somewhere — why not a Post cereal plant? Let Post pay the freight. Let Post write the scripts. Freudian transference assures us that any affection we develop toward the show should rub off on the brand just as warmly.
Yes, there are hurdles:
Broadcast-network practices will never permit it. Writers
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