Page : 1 2 3 4 5 6 7 8ALL
a 26-show schedule, and you’re making a Super Bowl-sized investment –every week — with the juicy buzz that comes with it. A supersize budget, but an indefinite return. Because web metrics so accurately measure impressions (certain brand managers’ version of “return”), many companies instead are trying their branded-content initiatives at lower budgets and online. But think TV’s fragmented? Try luring viewers to your website. However innovative and branded your vehicle, it’s often reduced to a twinkle in a galaxy of 200 million competitors.
You’re right, it’s a “Toe-to-Toe” gotcha: “So let me get this straight. You’re saying that: a) branded entertainment is a tremendous and untapped opportunity and b) it can’t possibly work.” Um …
Admittedly a quandary, but forget not Mr. Barnum, a consummate pitchman. When we think of today’s breed, it’s not only
Page : 1 2 3 4 5 6 7 8ALL
Pages: 1 2 3 4 5 6 7 8
