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goofy DRTV products featured. “The Next Food Network Star” unabashedly celebrates its entire network lineup. Even syndication might work as an affordable substitute, but placement is an obvious barrier. That said, in the foreseeable future, some bold brand will pull the trigger on scheduling a multi-episode branded-content series with its own ad hoc, inexpensive infomercial — like media buys across myriad networks
Let ad experts run the show. Ad axiom: It’s harder to move product than entertain or amuse. Copywriters know how to sell, plus they’re already competent storytellers. Cut them loose, and we’ll experience a new golden age of brand integration. Plus they won’t script each line while suffering anti-commerce snits.
Embrace real reality. ” Survivor: Tocantins” is fun, but it isn’t exactly reality, now is it? The same would go for “Survivor: Filene’s
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