Building your Brand and Corporate Personality
them, but if that is not in your budget here are some tips to help your company put its best foot forward both on and offline.
Brand Personality: Look at the users of your products and services, or if you are just starting up, the target demographic. Ask what they like, what issues resonate with them, what products they currently use. If your company or product was a person does it look like your customers? Ask your friends, family, and employees, what they think of when they hear your company name, what it reflects. Look at your current products and advertisement; do they look like your target customers? Write out key words that you feel are associated with your business. They could be: Service, Quality, Value, Cool, Hip, etc… Taking all of that in sit down and write out your brand personality and that is where you start building your brand. Name (if you have not
