Building your Brand and Corporate Personality
chosen one), style, advertising, marketing, web site, and other aspects of the brand. Brand Personas: Personas are the movie script your target customer should be reading from. Instead of thinking of your demographic as generic groups of men 18-35, write a narrative for each demographic, by creating a fictional person that represents that group. Personas are used by all major ad agencies to give the creative team a tangible person to develop materials for. Developing an advertisement for 30-40 year old housewives is a lot harder than developing an ad for “Rebecca” a busy mom on the go, who has three kids, a dog, and her own home based business. If your target is “Rebecca”, your ads and company should reflect that. Lets say your company sells a cleaning product that will cut cleaning time in half, is “Rebecca” going to respond to an ad that shows a woman just cleaning a house,
