Building your Brand and Corporate Personality
or a photo of your product? She may… But she is more likely to respond to an ad that features a busy mom perhaps sitting at a desk in her den/home office, answering a phone while kids are running amok. A mom like her who needs every extra second she can get, so cutting her cleaning time in half is important. Had the ad agency just been handed a product and a age group and sex, they could have produced any number of ads. But if they are handed “Rebecca” and told to create an ad just for her… they will. Developing Personas is easy here is an example: John is a 28 year old college graduate that works in the financial services industry, in California. When he is not working he is enjoying his classic car, watching football, and spending time with friends. He is single, rents a town home in an upscale area, and is a member of the local gym. John has to dress in a suit for
