Building your Brand and Corporate Personality
work, so when he is off comfortable jeans and a t-shirt is what he is generally found in. Some of his favorite brands are Banana Republic, Abercrombie and Fitch, and Express. He drives a F150, but his classic car is a 1965 Ford Mustang and he has been considering a purchase of a new Motorcycle but is torn between a Triumph and Motoguzzi. His home is well maintained, but his furniture reflects that fact that he single. John does not like to cook and eats most meals out or orders in. You need to visualize what your personas look like physically. You want to know what makes them tick. What do they like? Hate? What do they do in their free time? Create a back story? You will find this will make your branding job so much easier. It will allow you to focus your PR, advertising, web design, and print towards the target audience. Create a fictional bio for each persona that
