Building your Brand and Corporate Personality
represents your demographic group. Dive in deep and write as much as you can, and use your intuition to fill in the blanks. What are their needs and wants? Where do they want to be in five years? What kind of watch do they wear? Building the Brand: Now that you have your personas, start building your brand from there. What would they like to see in an ad? Take a trip down to the local book store and look at publication your personas would read. Look at publications that are outside of your industry, if you are a clothing company, and “John” is a persona you have developed, pick up a few classic car, motorcycle, and sports publications you think that “John” would read. After pulling a few ads from those publications, and start your internal development. Create your marketing message, designs, and content that will appeal to “John”, and be focused on satisfying that
