Building your Brand and Corporate Personality
demographic. If you try to appeal to everyone, you will appeal to no one. Develop the campaign around those specific, yet fictional, people.
Michael Satterfield has worked in the sales and marketing industry for over 10 years, the majority of that time focused on Internet Sales and Marketing, in 2007 Michael founded Satterfield Group Int. a consulting firm dedicated to helping small businesses in the automotive aftermarket affordably promote their company on the internet. Michael holds BA Organizational Leadership and holds certificates from Ford Motor Company, Kia Motors North America, and Nichols, Campbell & Morrow in Internet Sales and Marketing. Michael is also an avid automotive enthusiast and has traveled around the world mostly by car, having owned over 60 cars, motorcycles, and scooters, Michael understands the needs of the automotive market from classic restoration to retail automotive sales. E-mail Michael directly at michael@satterfieldgroup.com
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