Common Myths about Cold Calling
Common Myths about Cold Calling
OLD SALES GURU MYTH # 1 “Cold Calling is a Numbers Game”
When all you know is the traditional way of cold calling, selling is indeed a numbers game. Yes, you can call people over and over. You can also chase them until they listen just so that you go away.
Have you ever wondered how someone came up with the “numbers game concept?” It was really about the rejection we constantly experience when making cold calls. The boss just said to call someone else, and so we did. The idea is that if we call a hundred people a day, then we should squeeze out at least a few good leads. However, there’s a better and easier way of getting your product or service message across — all on one call.
If you simply change your cold calling approach, you’ll make fewer calls and more sales. How? By engaging in conversations. Yes, that’s right. Just
