Common Myths about Cold Calling
talk to people…in your normal tone of voice, and without the usual sales pitch approach. When we focus on relationship rather than salesmanship, we’re calling with the anticipation of meeting someone new. We’re looking forward to a pleasant conversation to find out whether we can be of service.
The other person subtly but powerfully feels this mindset. You’re no longer meeting with defense and resistance right from the start. That will dramatically change the way people respond to your cold calls.
OLD COLD CALLING GURU MYTH # 2 “Use a sales script”
People can tell when you’re reading from a script, even if you think you’re pretty good at it. There’s just nothing personal about a sales script, and people pick up on that. Being artificial immediately tags you as a typical salesperson. Therefore, if you can learn to get your message across in a
