Conversation vs a Script

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appointment, but I was struggling to avoid using words that would give that away. And that was the conflict that was eating at me-I had a HIDDEN agenda, and the people I called picked up on the fact that I wasn’t being genuine.

So I shifted my thinking to what you suggest: “Focus on getting to the truth of whether there’s a fit or not instead of the getting the sale.”

Once I began thinking that way, I realized that I had to first see if the person was open to the CONCEPT of another business opportunity before discussing whether they were interested or not.

In other words, I had to take a step back on the call, be humble, and begin with a new opening phrase. So here’s how it goes:

“Hi, my name is Ben, and we haven’t met yet.” (This is great because it disarms any suspicion they might have about me.)

Then I say, “I’m just

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