Copywriting Tips: 13 Steps To Creating The Perfect Sales Letter Template
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4. Your story and credentials. Elaborate on your background and credentials that make you qualified to sell this product or service, as well as the story that led to the creation of this product.
5. Product introduction. Here’s where you talk more about your product and begin to list and explain the main benefits (not features), or what’s in it for your reader if your reader buys the product.
6. Bullet points. While this isn’t technically a part of the template, you’ll want to make full use of bullet points throughout your sales letter as a way of cleanly listing the many benefits and features of your product. Bullet points make it very easy for a reader to scan your page and pick up the pertinent information she needs to make a decision to buy your product.
7. Testimonials. Testimonials serve as social proof that your product works. If others
