Do You Make This Mistake When Selling Your Mlm Products?
products to a similar product that’s readily available at a local retailer or online is a death sentence to what would otherwise be a stellar presentation. And the reason this is such a deal-breaker is because using this approach makes it virtually impossible to create a big enough advantage in your product that your prospect has little motivation to buy.
So what’s the solution? Easy, it’s called an “apples to ORANGES” comparison. And not only is it incredibly effective at capturing your prospect’s attention, it makes your job a whole lot easier.
Here’s how it works. Instead of comparing your product to something similar. Compare it to something radically more expensive, time consuming, emotionally exhausting or just plain inconvenient – something that leaves no question in your prospect’s mind that buying your product is a “no-brainer”.
