effectiveness of advertisement
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This means that the
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measurement of the sales effectiveness of advertising cannot be enough since
many of the answers about various parts of the advertising campaign need to be known before the advertising campaign has begun. Moreover, campaign can be, and often is, changed and modified in some degree during its operating existence: research is also required to give guidance as to what kind and extent of modifications are most likely to be successful. This means that the effectiveness of an advertising campaign must be explained as well as measured.
3 James R. Wills Jr.; John K. Ryans Jr. (1982), in his research paper Attitudes toward Advertising: A Multinational Study analyse that advertising regulations are expanding on a worldwide basis. While new regulations are being proposed or
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