effectiveness of advertisement
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promulgated in Japan, Portugal, Venezuela, and Egypt,’ the scope of existing legislation in other nations is being broadened.=Beyond the nation-state, discussions of multilateral advertising regulations are emerging in supranational institutions3; for instance, the European Community Programme on Consumer Protection directs much of its attention toward advertising issue, and the United Nations Economic and Social Council (ECOSOC)includes advertising as one activity of multinational corporations that needs to be regulated. Undoubtedly, much of this increased impetus for advertising regulations comes from consumer organizations. National consumer organizations, especially those in Western Europe, have not only grown more powerful, they now cooperate more closely to
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achieve their desired contras. In the case of the United Nations, the
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