effectiveness of advertisement
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allowance for the differences among the different kinds and methods of advertising, we intend what follows to be applicable to them all.
Definition of Advertising
“Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.”
“Advertising is the paid promotion of goods, services, companies and ideas, by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion”
Advertising objectives
The purpose of advertising is to stimulate demand for a product,
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