effectiveness of advertisement

Published September 19, 2010 | By Bman

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known as the advertising research. It is a research activity undertaken to measure the worth of the specific elements of an advertisement or the aspects of entire advertising programme. It is an attempt to know whether the message designed properly has reached the greatest number of prospects at the least practical cost. There are various types of media use for advertising these are: print media, electronic media etc. Of all the media, newspaper is considered as the backbone of advertising programme as it has continued to remain the most powerful message carrier. Of the total space, 45 percent goes to advertisements in form or the other and rest for textual matter.

Television is the youngest, glamorous and highly specialized as it provides -1-

scientific synchronization of sound, light, motion, co lour and immediacy that no other