effectiveness of advertisement
Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67ALL
accepted that it becomes a generic term, and loses trademark protection. Examples include “escalator”, “aspirin” and “mimeograph”.
Other objectives include short or long term increases in sales, market share, awareness, product information, and image improvement.
-13-
MAIN AIM OF ADVERTISING:
3 TO MAKE PEOPLE BUY THINGS
4 WHICH THEY DON’T NEED
5 WHICH THEY ALREADY HAVE
6 FOR WHICH THEY DON’T HAVE MONEY TO BUY FOR
Public Service Advertising
The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about serious non-commercial issues, such as energy conservation, and
Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67ALL
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67
