effectiveness of advertisement
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those who govern them, and of replacing them through peaceful means when appropriate.”
Political advertising can make a contribution to democracy analogous to its contribution to economic well being in a market system guided by moral norms. As free and responsible media in a democratic system help to counteract tendencies toward the monopolization of power on the part of oligarchies and special interests, so political advertising can make its contribution by informing people about the ideas and policy proposals of parties and candidates, including new candidates not previously known to the public.
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c) Cultural Benefits of Advertising
Because of the impact advertising has on media that depend on it for revenue, advertisers have an opportunity to exert a positive influence on
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