effectiveness of advertisement
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inconvenient.
More often, though, advertising is used not simply to inform but to persuade and motivate — to convince people to act in certain ways: buy certain products or services, patronize certain institutions, and the like. This is where particular abuses can occur.
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The practice of “brand”-related advertising can raise serious problems. Often there are only negligible differences among similar products of different brands, and advertising may attempt to move people to act on the basis of irrational motives (“brand loyalty,” status, fashion, “sex appeal,” etc.) instead of presenting differences in product quality and price as bases for rational choice.
“Sometimes advertisers speak of it as part of their task to “create” needs for products and services — that is, to cause people to feel and act upon cravings for items and
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