effectiveness of advertisement
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titillate by exploiting content of a morbid, perverse, pornographic nature.
We note, too, certain special problems relating to advertising that treats of religion or pertains to specific issues with a moral dimension.
In cases of the first sort, commercial advertisers sometimes include religious themes or use religious images or personages to sell products. It is possible to do this in tasteful, acceptable ways, but the practice is obnoxious and offensive when it involves exploiting religion or treating it flippantly.
In cases of the second sort, advertising sometimes is used to promote products and inculcate attitudes and forms of behavior contrary to moral norms. That is the case, for instance, with the advertising of contraceptives, and products harmful to health, and with government-sponsored advertising campaigns for artificial birth control,
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