effectiveness of advertisement

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so-called “safe sex”, and similar practices.

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Role of celebrities in advertisement

                Glaring truth about Indian advertising and marketing thought – its consuming obsession with everything Bollywood. Marketers seem perpetually in awe of Bollywood icons and iconography. And advertising agencies – either eager to catch the appreciating eye of marketers or out of their own starry-eyed fixation – dole out generous dollops of Bollywood at any given opportunity.

            And therein lies the threat for brands. “Both Bollywood and cricket have become highly commoditised in Indian marketing,” says Nabankur Gupta, founder, Nobby Brand Architects.
            In India, Bollywood risks suffering the same fate at the hands of advertisers and their

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