effectiveness of advertisement
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abate any time soon. Company newsletters now frequently carry advertisements. Just 10 years ago, an arena was just an arena, and the baseball park was called Milwaukee County Stadium. To manage costs, naming rights to such venues are now offered. Midwest Express Airlines and Miller Brewing remind people of their generosity (and available cash) every time people pass “their” buildings. Advertising is everywhere. But nowhere is it more apparent than on your television screen. New research released by an advertising industry trade group says the number of television commercials, public service announcements, and station promotions reached an all-time high last year. And it’s not because the networks think viewers need more time to fix a snack or go to the bathroom. “Costs are going up,” says a CBS executive. “And advertising is what covers those costs.” In the average hour, only
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