effectiveness of advertisement
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QED.
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In the past, Ad agencies have been known to use voice-over artists and mimics as a part of their presentations to clients, and at a recent pitch, one agency went a step further by getting writer and lyricist Javed Akhtar to pen a script!
When it comes to the work, agencies are quick to defend themselves – the problem invariably starts at the client’s end. One creative director who recently presented four scripts for a campaign to a client points out that only one script had a Bollywood reference. But now with the campaign
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