effectiveness of advertisement

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the other hand, claim that advertising does in fact increase consumption.

            According to many media sources, the past experience and state of mind of the person subjected to advertising may determine the impact that advertising has. Children under the age of four may be unable to distinguish advertising from other television programs, whilst the ability to determine the truthfulness of the message may not be developed until the age of 8.

 

 

 

 

 

 

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Research Methodology 

            Research is search for information. Research is an academic activity and as such the term should be used in technical

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