effectiveness of advertisement

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Interpretation

FACTORS

Strongly Agree

Agree

Neither Disagree Nor Agree

Disagree

Strongly Disagree

Regular reader of newspaper

34

15

30

12

9

Watch TV Frequently

22

46

21

10

1

Notice ads while reading newspaper

5

9

39

31

16

Purchase decision based on newspaper ad

67

23

2

5

3

Ever participated in ad contest

13

35

5

29

18

change the channel while ad comes on TV channel

37

22

2

19

20

your purchase decision based on TV

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