effectiveness of advertisement
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Interpretation
FACTORS
Strongly Agree
Agree
Neither Disagree Nor Agree
Disagree
Strongly Disagree
Regular reader of newspaper
34
15
30
12
9
Watch TV Frequently
22
46
21
10
1
Notice ads while reading newspaper
5
9
39
31
16
Purchase decision based on newspaper ad
67
23
2
5
3
Ever participated in ad contest
13
35
5
29
18
change the channel while ad comes on TV channel
37
22
2
19
20
your purchase decision based on TV
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