effectiveness of advertisement
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ad
9
19
48
20
4
Ever participated in ad contest by TV channel
41
27
11
19
2
You seem to be more influenced by an ad in TV rather than newspaper
15
61
7
14
3
TV ads have more retentions than newspaper ads
1
14
66
13
6
Ads in newspapers are not required
5
26
52
10
7
Views about advertising:
-29-
C
Factors
Average
1
Regular reader of newspaper
3.63
2
Watch TV Frequently
3.78
.
3
Notice ads while reading newspaper
2.56
4
Purchase decision based on newspaper
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