effectiveness of advertisement
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about 39 minutes is devoted to programming. The balance is called “clutter.”
Clutter worries the advertising industry. They figure the more commercials stuffed into an hour, the less likely viewers are to remember their clients’ ads. Clutter, whether on television or in any medium, also makes their job harder. It’s up to the advertising agency to create commercials for their clients that stand out from the rest of
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the commercials. There ads must communicate their client’s message more clearly and be better remembered than the muddle of mediocrity that exists among most advertisements. The ads must have punch; make the reader stop from turning the page or the viewer stop from changing the channel. They must break the “boredom barrier.” In short, good advertising must have impact. It’s a fundamental precept of
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