effectiveness of advertisement
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ad
4.47
5
Ever participated in ad contest
2.96
6
change the channel while ad comes on TV channel
3.389447
7
your purchase decision based on TV ad
3.09
8
Ever participated in ad contest by TV channel
3.86
9
You seem to be more influenced by an ad in TV rather than newspaper
3.71
10
TV ads have more retentions than newspaper ads
2.91
11
Ads in newspapers are not required
3.12
-30-
– 31-
Interpretation:
Maximum
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