effectiveness of advertisement
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respondents are reading newspaper daily. Maximum respondents said that they agree somewhat that they are watching TV frequently. Maximum respondents have neutral decision about notice of ads while reading newspaper. Maximum respondents said that their purchase decision is based on newspaper ad. Maximum respondents are having neutral view about participation in newspaper ad contest. Maximum respondents change the channel while commercial comes on a particular channel Maximum respondents agree that their purchase decision is based on TV ads. Maximum respondents said that they participated in an ad contest by a TV channel, Maximum respondents agree somewhat that they are more influenced by an ad in TV rather than newspaper, Maximum respondents they have neutral view about TV ads that they have more retention than newspaper ads, Maximum
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