effectiveness of advertisement

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respondents said that Ads in newspapers are not required. The standard deviation scores of some of the statements is on higher side indicating that the data is quite segregated from the mean but maximum statements have scores which cluster close to the mean. For example: regarding statement 4 the mean score indicates that maximum respondents strongly agree with it as the score is closer to maximum score i.e. 5. But the score of statement 3 indicates that respondents have neutral opinion about it.

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Ques: What do you consider most important in a print ad?

1        Colour Scheme

2        Placement in the newspaper

3        Logo/Sign

4        Punch Line

5       

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