effectiveness of advertisement
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Disagree
Mean
1
36
15
14
18
17
3.35
2
27
18
30
15
10
3.37
3
9
31
22
28
10
3.01
4
29
19
17
15
20
3.22
5
11
20
15
15
39
2.49
-33-
Interpretation:
Maximum respondents said that Colour scheme is more important in print ad. The standard deviation scores of some of the statements
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