effectiveness of advertisement
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is on higher side indicating that the data is quite segregated from the mean but maximum statements have scores which cluster close to the mean. For example: regarding statement 2 the mean score indicates that maximum respondents strongly agree with it as the score is closer to maximum score i.e. 5. But the score of statement 5 indicates that respondents have neutral opinion about it.
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Ques: What do you consider most important in an electronic advertisement
1 Brand ambassador/
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