effectiveness of advertisement
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music in TV ads. In toady’s era customers of all the age groups mainly demand the products which they have seen in T.V. ads. So we say that now a days TV ads are more important than print ads.
Television is the youngest, glamorous and highly specialized as it provides scientific synchronization of sound, light, motion, co lour and immediacy that no other medium does except film. Co lour transmission started in 1982 on the eve of ASIAD-82. It is state owned and controlled and is known as DOORDARSHAN. The telecasting system based on coverage is of two types namely, V.H.F. and U.H.F. the latest one is C.A.T.V. which means Community Antenna Television System. Now it is better known as Cable Television. Ads must communicate their client’s message more clearly and be better remembered than the muddle of mediocrity that exists among most advertisements.
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