Fret-Free Tele-Selling for the Reluctant Rep
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The days of the 9-5 M.D. are long gone. Senior decision makers – the people to whom you should be talking – are now forced to toil into the small hours to justify their salaries. So chances are you’ll catch them – unprotected and vulnerable – early in the morning or later in the evening.
The automated guard dog, the voice mail system, is a bit trickier – but it’s still possible to get around the obstacle (though your approach must be a trifle more Machiavellian).
For starters, try a teaser: your name, number and a cryptic message – along the lines of “Please call Terry Badou; it’s about your car…” (or home, or investment portfolio, or whatever).
If that fails, be really sneaky. Try a partial message (suggesting the voice mail system may be defective), like “… and resolve the problem. That’s Alan Davies – 555 23 23 23. Look
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