Fret-Free Tele-Selling for the Reluctant Rep
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where’d he go?
Hence, I titled this article ‘tele-selling’. Not because the suggestions contained here apply only to those who’re using the phone to sell. They don’t. No, I did it to deter those shrinking violets who’d prefer to hide behind words like ‘marketing’ – as if doing so eliminates the need for them to deliver quantifiable results from their efforts.
These diffident souls will be pleased to acknowledge the findings of a recent Marketing Week survey, which suggest the days of the cold call are numbered. According to that report, 75% of the sample would ask to opt out of companies’ telemarketing lists – ensuring they never receive such calls again.
But for now tele-selling remains a marketing force to be reckoned with.
IT’S NOT ROCKET SCIENCE
Tele-selling is one of the few promotional disciplines
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