Fret-Free Tele-Selling for the Reluctant Rep
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see a seven-day turnaround. You’re not certain you can oblige, so you compromise on ten.
In reality, you deliver in eight. Result? One delighted customer.
The alternative?
You agree the required seven days, but deliver in eight. In the customer’s eyes, you’ve let him down – even though, in both cases, you managed to turn the project around in eight days. The lesson?
Never promise the earth. Be realistic. But do your best to exceed the client’s expectation. Service may be the only thing that differentiates you from your closest competitor. Hence, it’s the tool you must use to secure real customer loyalty for the longer term.
NO SALE – THIS TIME
As a tele-seller, you won’t win them all. But provided you handle yourself with dignity, and put your case convincingly, there’s nothing to stop you going back to a
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