Fret-Free Tele-Selling for the Reluctant Rep

Published September 4, 2010 | By Bman

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sales.

Then I tried an experiment: I took the mailing out of the mix.

And the conversion rate went up by 28% – proving that, while tele-selling can boost results from your traditional marketing efforts, tenfold, it can also stand alone. Consider what that means for your cashflow.

It means that if you’re selling a product or service that doesn’t require a demo or face-to-face contact (ad space springs to mind) it’s possible to get paid, before you cover the cost of your promotional efforts (i.e.: your phone bill). Just take a credit card number, or fax an invoice, and your job’s done. Now that’s cost-effective.

Another example…

In a recent campaign, circumstances conspired to delay our preliminary mailing effort. Hence we went straight to the telesales stage – and created over 500 qualified leads, from 3000

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