Fret-Free Tele-Selling for the Reluctant Rep

Published September 4, 2010 | By Bman

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 ALL

deciding factor when choosing an agency (or an employee, for that matter). The driving imperative is return on investment. I’ve worked with many agencies, and I can tell you: Cheap often means cheap – in every sense of the term.

You need a ‘best fit’ supplier – one that’s worked on similar products or services in the past – with quantifiable success. (If they’ve worked with your competitors… So much the better.) So get references from satisfied customers.

There are inbound specialists and outbound specialists. My inclination is always to shy away from the former – unless dealing with a mass media campaign. If you’re targeting your program, you’re best placed and best qualified to convert the resultant leads. (That said, the importance of inbound call centres – or, at least, the inbound handling function – will increase, if cold calling falls victim

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 ALL