Fret-Free Tele-Selling for the Reluctant Rep

Published September 4, 2010 | By Bman

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in the world, to the wrong people, and you’re sure to fail.)

Interview each operator in turn. Encourage feedback and queries. And be available to help, when and where needed. Idle guesswork on the part of the ill-informed operators will not help your business case. You should conduct regular reviews and appraisals. Discuss objections (encourage detailed record keeping) and results. That way you can quickly and easily identify and correct weak spots.

In short, under no circumstances walk away with the belief that outsourcing your tele-selling is a painless alternative. It’s not. It’s just a different kind of pain.

My preference? Wherever it’s viable, keep your cash in your wallet. Tele-selling can actually be fun. It’s certainly effective. At worst it’s just laborious. But something to be feared? Hey, what’s the worst that can

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