Fret-Free Tele-Selling for the Reluctant Rep
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calls (made by a specialist agency, over a period of five weeks). At a total cost of roughly £4.00 a call, it wasn’t difficult to quantify the effectiveness of that campaign in real pound note terms.
IT’S ABOUT TIME
Time, or the lack of it, is the prime motivator for adding tele-selling to your communications program.
After all, you can’t drop by every prospects house to measure their reaction to your mailing. Similarly, you can’t visit (or even identify) everyone who took time to watch your TV commercial, or visit your website. But you can talk to them.
Moreover, the phone cuts out wastage. Once you’ve sent out your 10,000 mailers, they’re sent. That’s it. There’s nothing more you can do. Conversely, as you pitch on the phone, you immediately know if, when and where you’re going wrong – and you can adapt accordingly.
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