Fret-Free Tele-Selling for the Reluctant Rep
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In this sense, then, the phone’s also the best ever consumer research tool, too.
KEEP THE NOISE DOWN
There’s a lot of noise out there – ads, mailers, net sites, infomercials – all competing for your customers’ attentions. But when you phone those customers, there’s only you. The phone enables you to make more pitches in an hour, than a good sales rep can make in a day. And your overheads are low: No printing, HTML coding, or media buying, required.
One face to face meeting can cost £100s. A prime contact phone call can cost less than a fiver – as the above example shows.
Similarly, tele-selling can cut through several stages of the sales process… Not for the tele-seller the ‘phone, mail, phone, fulfil, phone, meet’ approach of the professional marketer. Instead, the tele-seller gets right to the ultimate
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