Fret-Free Tele-Selling for the Reluctant Rep
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objective: a one on one dialogue with the target audience.
These are compelling reasons to introduce tele-selling to your communications mix. But we’re getting ahead of ourselves. Let’s get back to that all-too-understandable, all-too-counter-productive reluctance to pick up the phone.
How many times have you dithered, procrastinated, flicked through your contact database, read the paper, popped out for a sandwich, scanned the local Yellow Pages (under the guise of ‘prospecting’) only to put off the evil moment?
Well stop it! This reluctance – as any good psychologist will tell you – is all about fear of rejection.
Now that just doesn’t add up.
REJECTION IS A GOOD THING
You (or rather, your commercial offerings) are rejected all the time – through your traditional marketing efforts. But you don’t
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